Absolut Planet Earth Favourite Vodka
I was invited to Sweden, where the whole global production happens of Absolut happens, to learn and share with the world how the brand succeeded in making the production CO2 neutral and became one of the most energy-efficient distilleries in the world.
In @absolutvodka_us production nothing gets wasted. Bottles are made from 40% recycled glass, stillage gets sent back to the farms to feed livestock, they even have a special system that educates bars and bartenders around the world on how to reduce food waste and make the most of every fruit and ingredient.
Brands like @absolutvodka_us can be run sustainably, bring the change into this world, and be an example for other companies!
My role in this project was to share the ongoing commitment of the brand to sustainability and show people that money is people's vote for the future of tomorrow and we decide which future we want to have.