What is it?
The project showcases the behind the scenes work of organisations striving towards a greener future, and helps to share their story and what they are doing to improve sustainability practices in an educating and engaging way.
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Benefits to Brands:
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Be supported and endorsed by a leading sustainability activist
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Gain recognition and access to a niche market in your target demographic through my audience
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Opportunity to reach 200K people
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Appeal to a "green audience", create loyalty and connection with conscious customers
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Strengthen brands reputation by showing and promoting brand's participation in social causes and projects
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Create visually-appealing, sustainability-focused photo and video content that can be reused on client's social media channels
How does it work?
Step 1.
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Decide which sustainability aspect(s) of the brand we are going to focus on. Create an engaging and entertaining script that satisfies both.
Step 2.
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Visit the production/facility/ project to learn more about the sustainability practices of the brands. Arrange an educational tour with the brand's representative.
Step 3.
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Create video, photo and written content that presents this information through social media in interesting and easily digestible way.
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Decide what you want to showcase
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Organise date/time for a visit of my team
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Provide a guide who will show and explain all the details
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Work together on creating a script, discuss ideas for the content
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Provide supporting material/evidence for preparation beforehand
Focus
Visiting factory/production
Taking part in a charity project
Visiting a store or an event
Creating content at home
I am looking forward to discussing how we can make our world a better place.
Click below to see some of the work I have done with different brands,
so you can have a better idea of what we can do together.
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