Behind the Greens
behind the scenes of a greener company.
What is it?
The project showcases the behind the scenes work of organisations striving towards a greener future, and helps to share their story and what they are doing to improve sustainability practices in an educating and engaging way.
Benefits to Brands:
Be supported and endorsed by a leading sustainability activist
Gain recognition and access to a niche market in your target demographic through my audience
Opportunity to reach 200K people
Appeal to a "green audience", create loyalty and connection with conscious customers
Strengthen brands reputation by showing and promoting brand's participation in social causes and projects
Create visually-appealing, sustainability-focused photo and video content that can be reused on client's social media channels
How does it work?
Decide which sustainability aspect(s) of the brand we are going to focus on. Create an engaging and entertaining script that satisfies both.
Visit the production/facility/ project to learn more about the sustainability practices of the brands. Arrange an educational tour with the brand's representative.
Create video, photo and written content that presents this information through social media in interesting and easily digestible way.
Decide what you want to showcase
Organise date/time for a visit of my team
Provide a guide who will show and explain all the details
Work together on creating a script, discuss ideas for the content
Provide supporting material/evidence for preparation beforehand
Taking part in a charity project
Visiting a store or an event
Creating content at home
I am looking forward to discussing how we can make our world a better place.
Click below to see some of the work I have done with different brands,
so you can have a better idea of what we can do together.