Environmental
Content Creator
Environmental
Content Creator
Environmental
Content Creator
Environmental
Content Creator
Environmental
Content Creator
Rhino Poaching Crisis
October 2019
I have been dreaming about coming to @careforwild for a really long time. CFW is on a mission to save rhinos from extinction and I was extremely proud and beyond excited to join them and @conservationace team for a month. I was volunteering, assisting with daily cleaning, feeding, and doing maintenance as well as documenting everything that happens here to raise awareness on rhino crisis and tell a wider audience about the amazing work that those organizations are doing here.
I always knew about the problem with illegal poaching and hunting but didn't really know much about the rhino crisis until I visited a game reserve in Cape Town in 2018. Just a day before my arrival poachers killed one of the rhinos. The incident was really fresh, so everyone was talking about it. Knowing that rhino herself, our guide was very emotional when talking about rhino numbers going down and why.
This is when I decided that I want to join @conservationace to learn more, help and raise awareness about it on my socials.
@careforwild pays incredible attention to education here: documentaries, participation in discussions, listening to presentations, learning shocking information that gives you goosebumps. So my role here was to present that information to people and make them learn and act.
Behind the Greens
behind the scenes of a greener company.
What is it?
Behind the Greens showcases the behind-the-scenes work of organisations striving towards a greener future, and helps to share their story and what they are doing to improve sustainability practices in an educating and engaging way. Our mission is to inspire, entertain, & educate.
Who?
Companies, brands, and people with unique ideas that have sustainability and circularity as a core.
-
Sustainable innovations
-
Environmental advancements
-
Circularity
-
Repurposing/ Reusing
-
Climate solutions
-
Offsetting
-
Zero waste production
-
Alternative materials
-
Animal conservation
-
Biodiversity, habitat restoration
-
Environmental changes in brands and governments
-
People and leaders who are coming up with solutions to environmental problems.
SERVICES WE PROVIDE
Content Creation:
Behind the Greens is a go-to production company that focuses on filming and presenting behind-the-scenes of sustainable brands in a new and unique way that raises credibility, transparency of the brands and speaks about new practices and sustainable innovations in a creative, engaging, and fun way.
Our team will travel to production facilities or off-site projects to document your unique story and create content that can be used across your social media.
We focus on longer entertaining documentary-style videos as well as shorter videos for Reels, TikToks and photo content.
Social Media Exposure:
We also offer distribution via Margreen and Behind the Greens channels - a community celebrating positivity in sustainability. An average Behind the Greens project reaches around 300K people across all platforms in the form of:
-
Giveways
-
Live Sessions
-
Reels and TikToks
-
Youtube and IGTV videos
-
Dedicated Posts and stories
-
Collaborations with other environmental artists and creators
BENEFITS TO BRANDS
-
Be supported and endorsed by a leading sustainability activist
-
Gain recognition and access to a niche market in your target demographic through our audience
-
Opportunity to reach 300K people
-
Appeal to a "green audience", create loyalty and connection with conscious customers
-
Strengthen brands reputation by showing and promoting the brand's participation in social causes and projects
-
Create appealing, sustainability-focused photo/ video content that can be reused on client's social media channels
-
Direct call-to-action for followers to interact with your brand
-
Content that you can reuse on your own accounts (short or long-form videos, stories, photos, reels)
-
Well-written and honest captions, stories endorsing your brand accompanied by unique photos and video
-
Possibility of a long-term mutually-beneficial effective partnership!
FEATURED BEHIND THE GREENS PROJECTS
NAM Mushroom Farm
In the new episode of Behind The Green's, we show you behind the scenes of a business that is turning coffee waste into mushrooms and into profit! At Nam Mushroom Farm, see the action of turning coffee into mushrooms, talk to the owner Natan about this business concept, circularity, and the future of our planet.
Project Duration: 1 day
Overall Reach: 140,500 people
Equal Foods
In this episode of Behind The Greens, I visit The Equal Food Co and explore the issue of food waste as it relates to environmental pollution, sharing some amazing concepts, brands and organizations that are find solutions.
Project Duration: 1 day
Overall Reach: 219,000 people
RENATURE Monchique
Our newest episode of Behind The Greens! We spent a week with the team of GEOTA, learning about plantations, native species of trees in woodland, the challenges associated with tree planting, recovering from forest fires, and of course planting as many trees as we possibly could.
Project Duration: 5 days
Overall Reach: 313,000 people
WHAT IS NEEDED FROM YOU?
Step 1.
Decide which sustainability aspect(s) of the brand we are going to focus on. My team will create an engaging and entertaining script that satisfies both.
Step 2.
Decide on the time for the visit to the production/facility/ project to capture the process and interview inspiring people involved. Arrange an educational tour with the brand's representative.
Step 3.
Provide feedback on the created video, photo, and written content that presents this information through social media in an interesting and easily digestible way.
-
Decide what you want to showcase
-
Organise date/time for a visit of my team
-
Provide a guide who will show and explain all the details
-
Work together on creating a script, discuss ideas for the content
-
Provide supporting material/evidence for preparation beforehand
-
Provide any supporting materials, videos, photos that can help us make the video even more engaging
FOCUS
Visiting factory/production
Taking part in a charity project
Visiting a store or an event
Creating content at home
I am looking forward to discussing how we can make our world a better place.
Do not hesitate to get in touch with any questions that you might have.
 |  |  |  |
|---|---|---|---|
 |  |  |  |
 |  |  |  |
 |  |  |  |
 |  |  |  |
 |  |