Environmental

Content Creator

Environmental

Content Creator

Environmental

Content Creator

Environmental

Content Creator

Environmental

Content Creator

Rhino Poaching Crisis

October 2019

I have been dreaming about coming to @careforwild for a really long time. CFW is on a mission to save rhinos from extinction and I was extremely proud and beyond excited to join them and @conservationace team for a month. I was volunteering, assisting with daily cleaning, feeding, and doing maintenance as well as documenting everything that happens here to raise awareness on rhino crisis and tell a wider audience about the amazing work that those organizations are doing here.

I always knew about the problem with illegal poaching and hunting but didn't really know much about the rhino crisis until I visited a game reserve in Cape Town in 2018. Just a day before my arrival poachers killed one of the rhinos. The incident was really fresh, so everyone was talking about it. Knowing that rhino herself, our guide was very emotional when talking about rhino numbers going down and why.
This is when I decided that I want to join @conservationace to learn more, help and raise awareness about it on my socials.
@careforwild pays incredible attention to education here: documentaries, participation in discussions, listening to presentations, learning shocking information that gives you goosebumps. So my role here was to present that information to people and make them learn and act.

Behind the Greens

behind the scenes of a greener company.

What is it?

The project showcases the behind the scenes work of organisations striving towards a greener future, and helps to share their story and what they are doing to improve sustainability practices in an educating and engaging way.

Benefits to Brands:

Be supported and endorsed by a leading sustainability activist
Gain recognition and access to a niche market in your target demographic through my audience
Opportunity to reach 200K people
Appeal to a "green audience", create loyalty and connection with conscious customers
Strengthen brands reputation by showing and promoting brand's participation in social causes and projects
Create visually-appealing, sustainability-focused photo and video content that can be reused on client's social media channels

How does it work?

Step 1.

Decide which sustainability aspect(s) of the brand we are going to focus on. Create an engaging and entertaining script that satisfies both.

Step 2.

Visit the production/facility/ project to learn more about the sustainability practices of the brands. Arrange an educational tour with the brand's representative.

Step 3.

Create video, photo and written content that presents this information through social media in interesting and easily digestible way.

Decide what you want to showcase
Organise date/time for a visit of my team
Provide a guide who will show and explain all the details
Work together on creating a script, discuss ideas for the content
Provide supporting material/evidence for preparation beforehand

Focus

Visiting factory/production

Taking part in a charity project

Visiting a store or an event

Creating content at home

I am looking forward to discussing how we can make our world a better place.

Click below to see some of the work I have done with different brands,

so you can have a better idea of what we can do together.